What does marketing & graphic design entail?

It can involve diverse projects such as:

• Designing a new corporate logo
• Editing and designing a newsletter, magazine or corporate report
• Devising a new marketing strategy with the needed graphic material
• Putting together the text, graphics and layout for a web site
• Doing the script, shoot and editing of a video broadcast

What we do in-house is marketing concepts and graphic design, as well as text creation and editing. For certain projects, such as creating a video or building a website, we’ll put together the critical components, such as the storyboard, design, graphics and text. We then engage and collaborate with outside experts, such as programmers, cameramen, photographers, translators and printers to help implement our plan.

Doing the creative work in-house and, if needed, outsourcing parts of the implementation is an efficient use of manpower. Unlike some agencies, we don’t pretend that every part of every job is done by us. What we do say is that we’re prepared to take responsibility for the entire job, implement its creative parts and, when necessary, contract out and oversee specialized areas, such as programming and printing. We believe such division of labor and responsible oversight creates better value for our clients.