A great site begins with planning

It starts with words

The written word is the most important foundation of web design. The best looking and best functioning websites are useless without meaning and understanding. Good content tells us the Who, What, When and Where. The trick is figuring out the How – as in "how" to integrate all these ideas into a coherent site which is clear and informative.

Our resident writer Warren Perley is a career journalist with decades of experience creating, editing and restructuring all kinds of text so that it "flows" and "sings."

Build it strong

Along with a solid foundation of content, the next row of building blocks is your navigation and structure. What goes where, and why it is better here than there? Those are some of the questions that need to be answered in web design, as well as what technologies would be the best choices for the content that you have. At Ponctuation Grafix, we are very detailed oriented, which helps us find the right peg for the right hole.

Across the board

When creating a website, we take into account the growing use of new handheld devices, such as tablets, smartphones and smart watches. Of course, our web design must also work on laptops and desktops. So from the ground up in our design process, we utilize the Responsive Design strategy to make sure everything looks and works on all devices across the board.

Make it pretty, make it fun

The next design level incorporates splashes of colors, bold fonts and captivating imagery. You usually have only seconds to capture the attention of a visitor to your site, so eye-catching, unique design helps hold their attention. With decades of graphic design and visual communications experience, Ponctuation Grafix develops strong and meaningful images, readable text flow and pleasing user interfaces. Plus a little animation to make it fun and dynamic helps strengthen the overall user experience.

The data generation

Working in tandem with all these design levels is the website programming, which helps generate the right kind of data that is important for your business. Whether it is a simple script that emails a form or a full content management system (CMS), the data is the beating heart that drives the site and makes it operate properly and efficiently. Ponctuation Grafix works with world-class web programmers and technical consultants, which helps keep our web heart both healthy and happy :)

Shout if from the rooftops

Lastly, we help incorporate the Search Engine Optimization (SEO) standards with meta-data, key words and descriptions. This also brings us full circle back to the foundation of clear, original content which is the STRONGEST, most efficient search engine asset that any website can possess.

At the end of all things

Ponctuation Grafix employs solid planning, development and execution through these design phases to help bring our clients' concepts to fruition through tried and tested technologies that result in websites that look good, work well, are informative and fun to use.